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Ambassador Recruiting and Training

Great and well-trained brand ambassadors
don’t happen by accident.

Promomash offers a suite of services – and decades of real experience – to make this process as efficient as possible for CPG brands and agencies.

Let's talk about your needs

Finding and training exceptional ambassadors is the first hurdle to overcome in building a great field marketing program.

No one understands that better than Promomash. When you partner with us to build your program, you also get access to tools and services that will position you for success.

  • Ambassador Recruitment Concierge Service
  • Promomash Learning Center

Add Talent Acquisition capabilities at a fraction of the cost

Spending more time than you should finding, calling, interviewing, and selecting candidates? Challenged with finding great candidates in your markets? Our add-on Ambassador Recruitment Concierge Service is like extending your team with a dedicated Talent Acquisition Director - without paying the full-time Talent Acquisition Director salary.

Contact us to learn more

Train your ambassador team efficiently with Promomash Learning Center

You can’t run a successful field marketing program without well-trained reps. Promomash Learning Center is a fully-online platform that makes it easier to train your staff with a consistent voice – anytime and anywhere.

Available as an add-on to Promomash Field Marketing subscriptions, Promomash Learning Center allows you to completely customize training curriculum to your brand’s needs while leveraging built-in best practices content. All this makes it easier to scale your program as you grow.

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Taking brand ambassadors online with the
BA Video Challenge

Promomash has always believed in the importance of brand ambassadorship – especially to CPG startup and emerging brand growth. When COVID-19 hit and shut down events and in-store demos, we decided to see who could best adapt their skills for social and online via the BA Influencer Video Challenge.

Meet the BA Influencer Video Challenge Winners

Learn how to build a profitable Ambassador Program in our next Masterclass.

We believe that Ambassadors can boost a brand’s growth better than any other marketing tactic or promotion can. That’s why we created the first-ever Ambassador Program Masterclass for ambitious brands that want to build a world-class, profitable program.


Your partner for everything Field Marketing Management

From planning and scheduling to payroll and analytics, the Promomash Field Marketing Management platform gives you everything you need to run all types of field activities, events, in-store demos and more profitably.

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A whole team dedicated to your success.

Whether it’s ambassador recruitment, training, field marketing best practices, Promomash software support or all of the above – our CHAS (Client Happiness and Success) team are there every step of the way to guide you to success. See why our clients love the CHAS and how this award-winning team makes us a standout in the industry.


Made to Scale With Your Growth

Promomash Field Marketing Management subscription plans are designed to fit your needs and budget now, and are flexible enough to grow with you.

see plans and pricing

Hundreds of happy brand clients can’t be wrong.

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More Ambassador Recruiting & Training Resources


10 Key Questions to Ask BA Candidates

This ebook will help you find your next superstar Brand Ambassador.



Virtual Demos: Quickly Turn Your Brand Ambassadors Into a Valuable Online Asset

You can still keep your BAs working through COVID.



Supporting Retail Growth with Demos in the Post-COVID Era

Learn how to maximize demo effectiveness in the post-COVID era.


Let’s Get Started

Contact us today to learn how Promomash can help take your brand to the next level.