FIELD MARKETING MANAGEMENT

Stress less and strategize more
when it comes to field marketing.

Whether engagement happens in-person or online, Promomash lets you manage field marketing smarter and focus on scaling your program for growth.

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End-to-End Field Marketing Management for CPG Brands

Planning

See and create your entire field marketing program in one place. At a glance, know what's happening when, where and who's staffed to work the event.

Approvals & Payment

It's easy to review event history, approve expenses, and pay your ambassadors and field staff for work completed with a full review and approvals process. Receive, organize and group BA expenses for payment and access complete expense history. Customized reporting and summaries make for easier accounting.

Reporting

Analyze data over time to reveal the best-performing events and factors (BAs, products, venues, and more) that contribute to sales. Customizable questions allow you to capture the most significant data per event, while automatically generated Event Overviews summarize results in beautiful, digestible analytics.

Powerful Scheduling

There are multiple ways to create and staff events in Promomash – all in just a few clicks. Managers can create events individually or in bulk – or have Brand Ambassadors (BAs) schedule their own events. Create events by a date range. or set up open schedules across multiple events, venues and shifts all in one screen – then invite your BA pool to fill them.

Our partnership and native integration with Crisp means that you can now go beyond planning your promotions in Promomash to see promotion plan vs actual performance – all in one place, with no extra effort. Now included with eligible Field Marketing Management and Trade Promotion Management plans.*

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* Includes up to three connectors.

The 1-2 Punch That Delivers Maximum Field Marketing Impact

Demo & sampling programs

Well-known brands like Kevita, Kind and Ancient Nutrition didn’t succeed by accident. They grew by going all-in on sampling and demo programs.

Ancient Nutrition's Story

Online influencer programs

It’s all about asking the right questions and capturing the data over time. Here are the top questions to ask to gauge effectiveness at driving trial and purchase.

21 questions ebook

You can’t have good field marketing without a stellar field team.

At Promomash, we know this is one of the top challenges many brand and agency clients face. That’s why we have a whole suite of services focused on recruiting and training ambassadors who will promote your brand to your standards.

ambassador recruiting & training

Learn how to build a profitable Ambassador Program in our next Masterclass.

We believe that Ambassadors can boost a brand’s growth better than any other marketing tactic or promotion can. That’s why we created the first-ever Ambassador Program Masterclass for ambitious brands that want to build a world-class, profitable program.

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Our software is just the beginning...

Our CHAs (Client Happiness and Success) team takes you the extra mile and beyond to success. See why our clients love their CHAs and how this special team makes Promomash stand out in the industry.

MORE ABOUT OUR SUCCESS TEAM